Proccess Selection

The type of product flow they use is “project”. Grand Marquis offerscattering services and it customizes for each event, such as weddings,proms. Each client is one project because it has different food andbeverages menus, also it would have different amounts of peopleattending to the event.
They process a “Assemble-To-Order” customer order. For example GrandMarquis will give them a food menu to pick from, and then the clientwill make an order.
In the process characteristics matrix Grand Marquis falls intoProject/Assemble-to-Order cell.

There are some factors influencing their process selection such as the time of the year, the amount of parties they have in either the week or the month. Also, for the liquor there might be some special for a specific party.
The Grand Marquis might be able to adopt some mass customization in the future, but as of right now they have to host each party with a unique and personal process.